Review of Abir Mukherjee's Soar:
About the Author:
Abir Mukherjee was born and brought up in Bardhaman, a
small town of West Bengal. He is currently based in U.S.A having completed more than 8 years as an IT Professional. He
has completed his B.E. in computer science and engineering in 2005 and started working in different software MNCs. ‘S.O.A.R’ is his second novel. Blackbuck Publication has published his
first novel, ‘As Life Has No Undo’. He loves to sketch and write in his spare time. He writes to entertain people, not to teach them how to live life, how to be successful in life or any other philosophical lessons.
You can get in touch with him on Facebook.
Storyline:
Frustrated with their current jobs Uday, Adhyayan and Rajasekaran team up to start an innovative business, non- existent in India until then. Ignoring all the pragmatic aspects of life, they chase their dreams with immense pleasure. However their journey is no cakewalk as they confront financial crisis and reviews. Uday plays a business trick to triumph over that uninfluenced market; it works initially but soon boomerangs, blowing the team apart.
The police arrests Uday accusing him of illegal activity in their organization.
Were there any blemishes in their plan or was it just the typical Indian market reluctant to except an un-experimented concept? Will they be successful enough in implementing their innovation, staking their hard earned money, stable jobs, relationships and life?
S.O.A.R is the story of chasing a dream, quandary between desires and responsibilities, friendship and love.
This is what the storyline depicts or in short what the blurb of the book tells us.
Publisher: Frog Books, Leadstart Publishing.
Review:
For some years some subtle changes in the practice of advertising have been reshaping the society people live in. The force of advertising reaches out and touches everyone living and working in the modern world today. Advertising is claimed by its practitioners to be largely responsible for the good things in life and is criticized by its opponents as the cause of unpleasant things.
The impact of advertising on the society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact.
This book has well depicted all the highs and lows of manipulating a business. It is not a book which will give you an elongated description on how to develop in your firms but an unending inspiration which will keep you attached to it till it's last page.
Advertising is designed to shape and influence the perceptions of the public. From the correct model for "beauty" to the right kind of education, from the correct person for the office to the best type of take out pizza---advertising targets every part of our lives. In his second novel by the way he has decided to showcase Uday, Adhyayan and Rajasekaran in an amazing manner. They have represented themselves as true people in this advertising reign.
Comments:
It is a must read if by chance you are caught between the web of relationship, friendship, love, betrayal and above all stuck in business matters.
What happens when an un-expeimented topic on business really comes into existence? There is nothing better than this book.
How readers will take this?
The first thing that they will say will be that it was damn interesting and inspiring. And yeah the trick( not to be disclosed) played by Uday was extraordinary!
Abir Mukherjee was born and brought up in Bardhaman, a
small town of West Bengal. He is currently based in U.S.A having completed more than 8 years as an IT Professional. He
has completed his B.E. in computer science and engineering in 2005 and started working in different software MNCs. ‘S.O.A.R’ is his second novel. Blackbuck Publication has published his
first novel, ‘As Life Has No Undo’. He loves to sketch and write in his spare time. He writes to entertain people, not to teach them how to live life, how to be successful in life or any other philosophical lessons.
You can get in touch with him on Facebook.
Frustrated with their current jobs Uday, Adhyayan and Rajasekaran team up to start an innovative business, non- existent in India until then. Ignoring all the pragmatic aspects of life, they chase their dreams with immense pleasure. However their journey is no cakewalk as they confront financial crisis and reviews. Uday plays a business trick to triumph over that uninfluenced market; it works initially but soon boomerangs, blowing the team apart.
The police arrests Uday accusing him of illegal activity in their organization.
Were there any blemishes in their plan or was it just the typical Indian market reluctant to except an un-experimented concept? Will they be successful enough in implementing their innovation, staking their hard earned money, stable jobs, relationships and life?
S.O.A.R is the story of chasing a dream, quandary between desires and responsibilities, friendship and love.
Publisher: Frog Books, Leadstart Publishing.
For some years some subtle changes in the practice of advertising have been reshaping the society people live in. The force of advertising reaches out and touches everyone living and working in the modern world today. Advertising is claimed by its practitioners to be largely responsible for the good things in life and is criticized by its opponents as the cause of unpleasant things.
It is a must read if by chance you are caught between the web of relationship, friendship, love, betrayal and above all stuck in business matters.
What happens when an un-expeimented topic on business really comes into existence? There is nothing better than this book.
The first thing that they will say will be that it was damn interesting and inspiring. And yeah the trick( not to be disclosed) played by Uday was extraordinary!
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